The 2024 British Grand Prix at Escapade Silverstone

13 August 2024, F1, British Grand Prix

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In this edition of The Journal, we’ll be taking you through the exhilarating soft launch of Escapade Silverstone, across the British Grand Prix weekend. 

The past three years have been dedicated to creating a truly unique environment that embodies the excitement of motor racing paired with everything you would expect from a high-end luxury hotel. Watching this come to life over the British Grand Prix weekend has been nothing short of magical and we can’t wait for what’s to come.

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Escapade Rooftop

Friday brought Silverstone some temporary sunshine amongst the rain, with guests arriving at Escapade Silverstone for the first time. Despite the showers, guests flocked to the balcony to watch the two Free Practise sessions. McLaren proved to be the standout cars on Friday, demonstrating the pace that Red Bull couldn’t match. Yuki Tsnoda had an unfortunate spin into the gravel and Oscar Piastri had to pit with a fuel cell problem. 

 

Elsewhere on track, Charles LeClerc made some impressive saves on the wet track and Mercedes made the decision to not run the medium tyres, instead keeping pace on the softs. 

 

As the Veuve Clicquot flowed and the canapés were served, guests could enjoy the entertainment of Escapade in the Silverstone surroundings.

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The best view

Saturday’s weather arguably summed up Silverstone in a nutshell - a strong breeze, sunshine and intermittent showers. When the sun did come out it was, even for a brief moment, a stunning British summer-feeling ensued. 

 

We were also thrilled to welcome the CEO of Silverstone, Stuart Pringle, Lord Hay and their respective guests to Escapade to see the development in all its glory, and to sample some of the delectable delights offered in the bar and restaurant before Qualifying started. Jenson Button also chose Saturday to host the launch of his new collaboration whisky with Coachbuilt and Williams Racing. Only 3,000 bottles of the whisky have been made globally so if you fancy a tipple trackside, then don’t delay.

 

Q1 started with almost all of the grid on intermediate tyres as wet weather had dampened the track. The affectionately-known ‘Britcedes’ duo of George Russell and Lewis Hamilton topped the leaderboard, with Aussie Oscar Piastri in third. An unfortunate trip to the gravel trap from Sergio Perez ended the session. Q2 was fully dry, and offered some interesting developments, with Fernando Alonso, Nico Hulkenberg and Lando Norris all sneaking their way into the top 10. 

 

With three British drivers all within seconds of each other at the top spot, fans around Silverstone were perched on the edge of their seats waiting to see what would happen. Hamilton went fastest by three-hundredths of a second, but it was George Russell who eventually claimed that all-important pole position by a tenth of a second. With Hamilton second and Norris third, the Silverstone fans were treated to the first British 1-2-3 in qualifying for over 55 years. Verstappen dragged a damaged Red Bull to fourth on the grid with Piastri in fifth.

 

The atmosphere was electric, and the sun came out to play. British fans were certainly in high spirits as they then sat down to watch the quarter-final of the Euros on the big screens around Silverstone. England went on to beat Switzerland in penalties 5-3, leading to an atmosphere around the race track like never before.

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A dip in the pool

Before we all knew it, Race Day was here. Owners and guests started filling the Clubhouse early doors, all eagerly anticipating what was to be a legendary day of racing. After the high of the Euros result the night before, everyone was already in high spirits. The Clubhouse was filled with the buzz of chatter, including ‘Will it be an all-British final podium?’ ‘Will we see a once-in-a-lifetime race?’ ‘Can Max Verstappen keep it together after the wheel-to-wheel racing with Lando the week before?’ 

 

After a delicious brunch was served, guests could enjoy optional tours of Escapade Silverstone, where they could see the track side pool and sauna, driver-focused gym, show residences and the lush grounds. Guests were firmly back at The Clubhouse for a scrumptious buffet lunch before securing their preferred spots for the 3pm race. Some guests stayed inside to witness the action with floor-to-ceiling windows whilst others took to the rooftop at the same height as the top of the Beckett’s Grandstand, offering unparalleled views across huge swathes of the race track. 

 

Hannah Waddingham sang a powerful and surprisingly emotional national anthem before everyone took their places to watch the race. After a dry start, with a Mercedes 1-2, rain began to fall at lap 27. Despite the wet weather, the Escapade balcony was awash with fans eagerly watching with bated breath. The Mercedes dreams were snatched away after Russell had to retire at lap 34 with a water issue but then the race was on to see if Hamilton could keep Verstappen and Norris at bay. 

 

After a nail biting final few laps, Hamilton had a comfortable 1.4 second lead, and secured his record-breaking ninth British GP victory after 945 days of not winning. His outlap saw him collect the Union Jack flag underneath the Escapade Balcony, and it’s fair to say that even guests wearing non-Mercedes merch exploded in joyous applause for Sir Lewis.

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Watching Sir Lewis bring it home

Those first few days at Escapade Silverstone were nothing short of magical. Seeing the newest, freshest and most exciting new motorsport community take shape was truly amazing. Stay tuned here for in-depth deep dives into what’s been happening at Escapade Silverstone, and what is on the horizon as we develop globally.

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Life in the fast lane

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For more information on Escapade Silverstone, including offers, exclusives and to book stays, visit the Escapade Silverstone website here

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